PORT ORCHARD — A series of webinars from Roger Brooks International about economic development is being hosted by the city of Port Orchard. A webinar that’s part of the series, “The Ultimate Guide to Brand Messaging,” will be shown at 8:30 a.m. on Wednesday, Feb. 22, in City Hall’s council chambers.

City Hall is at 216 Prospect St. in Port Orchard.

According to Brandy Rinearson, Port Orchard city clerk, the webinar will help attendees develop their “message” — how to portray your brand to the world.

She said the workshop will cover the following topics:

• How to “own” your brand in short order (what used to take years can now be done in months);
• What to say and how to say it so it sticks (using several real-life examples);
• The importance of the written and spoken word in branding (branding is more than graphic design);
• Finding expertise in brand messaging and graphic design;
• Rinearson said the webinar will also cover the topic of “bridge brands.” What do you say when you may not yet “own” your brand, but are developing it? How do you “bridge” that gap?

The webinars are free and open to the public.