INDIANOLA — As Win Case stands by the all-encompassing window in his Indianola home, he points out where Seattle can be found through the fog. An important city in Washington state, it also holds special prominence for Case, because that is where many of his customers’ offices are located.

Since July, Case has been bridging the water gap and working with half a dozen different clients to build his new business, Case & Associates, LLC. Companies can turn to Case when they need help, guidance or ideas to reach certain audiences.

“I help businesses to grow and build their development,” he said. “I help increase their market share, as well as attracting customers to increase their customer base. Clients can go on and on and on, with an ongoing relationship with me for years. Other clients are more of a project kind of thing, sticking around for a little while and moving on.”

Case works with businesses, both large and small, local and abroad, to practice sustainable strategies to accomplish their objectives. He will also stay with a business for as long, or as briefly, as he’s needed.

“Most of what I do is ongoing,” Case said. “There’s always something I can help a company with. I can only handle a few clients at a time, usually five or six.”

He keeps his company base small so he can focus completely on the tasks at hand. Case has an extensive background in marketing and representing companies, with the trail starting in New York City, where he had his first job with Ted Bates & Company. He started his career working in the art and creative side of business, but soon found love in marketing.

“It was difficult to make the switch,” Case said. “The two were so different, I had to work hard to follow marketing.”

After working at different companies, and even running a similar business with his wife, Chris, Case decided it was time to try his hand at his own corporation. Many of his clients have found him through word of mouth, when happy customers pass along his card.

“What I’m looking for is not a huge number of clients, I’m looking for the right (client),” Case said. “I’ve worked with people for a long time. I’m pretty careful, and I know in short order if something will be successful or not.”

Case said he similar to the large companies that offer the same services, minus the spendy office space and multiple secretaries, meaning he can keep his overhead low. When he takes on a client, he starts at the beginning, working out items to aim toward, and establishes a strategy from there.

“I make sure we have clearly defined objectives and goals with out getting lost,” he said. “Afterwards, we develop a strategy to get to those goals. What I do usually translates into some form of action.”