POULSBO — When it comes to reducing a budget by approximately $2.3 million, everything is on the table for discussion.

For the North Kitsap School Board and superintendent, it may include allowing more advertising in schools and delaying the purchase of more defibrillators.

The board will hold a special meeting Tuesday at 5:30 p.m. to continue the budget discussion. The meeting is open to the public. There will be no public comment period.

The possibility of increasing revenue from advertising was brought up during the regular meeting July 12.

The board is looking to cut more than $1 million to balance the budget and approximately $2.3 million total to balance the budget and  bring reserve funding back about 3 percent.

The district has an advertising policy. Advertising must be approved at the building and district level. However, the board discussed the expansion of advertising revenue, including naming fields, stadiums and buildings after organizations willing to provide the funding.

Superintendent Patty Page said the decision to expand advertising is up to the board. It’s not uncommon for schools to sell the name of a field, she said.

Though it’s ultimately up to the board, director Tom Anderson said the community “needs to buy into” the thought of more advertising. Board president Kathleen Dassel said a committee and public hearing would be a good idea before increasing use of advertising.

Along with considering the pros and cons, Page said it should be clear to the public what the district’s intentions would be. She does not want it to be a surprise.

As long as the revenue coming in from advertising was going to all the athletics and activities, director Dan Weedin said the majority of the community would not care if a field was named after a business. Overall, the community would rather see athletes on a good field, he said.

But there are still a lot of unknowns, including exactly what advertising would be offered, how money would be dispersed and who would be in charge of advertising.

The current contests, promotions, advertising and sponsorship policy criteria states: 
— The objectives of the activity shall be consistent with the district’s goals and policies;

— The proposed activity shall have educational or recreational value to the participants and be free of objectionable advancement of the name, product or special interest of the sponsoring group; and

— Participation by staff or student shall not interfere with his/her program of curricular or co-curricular activities.

Dassel stressed that advertising options should not be limited to athletics. If the science department wants to advertise to raise money, that should be an option, for example.

Director Bill Webb suggested instead of giving ad rights to the first business that buys, there should be auctions for ad space.

Henden wants to make sure that whatever program raises the money through advertising, gets that money. He wants to make sure the language in the policy — if it’s changed — is clear and concise. Henden said he does not want to see inappropriate advertising, which includes alcohol, smoking and gambling.

While advertising has potential to bring in more revenue, what to cut from the 2012-13 budget is still being considered. The discussion of cuts has gone into health care.

This year, the district was considering the purchase of more defibrillators. The goal was to purchase one for each building in the district. It would be about $15,000 total, an expense Page does not recommend for the time being.

“It’s not huge, but it’s a cost,” she said July 12. “I’m going to recommend it’s not necessary.”

Though the board added the policy to have defibrillators, Anderson said it may not be something to pursue right now. In a perfect world, he said, the district would have them.

“I would like to have them,” he said. “But it’s not a perfect world…”

Dassel said it would not be too much money “for a really good thing.”

Though he agreed it would save some money, Weedin said the district has to have them. He cited that items, such as the defibrillators, are not there for just students and staff, but guests.