Port still working to fill the Bremerton Marina

If two-for-one is a good deal, then two-for-one for the second time around is a great deal. That was the just of an argument put forth to the Port of Bremerton Commissioners recently by marina consultant Bob Wise. Wise, of Marsh Andersen LLC of Bainbridge Island, told commissioners that he thought they should extend the Bremerton Marina’s offer of a free year with a paid year for another year.

If two-for-one is a good deal, then two-for-one for the second time around is a great deal.

That was the just of an argument put forth to the Port of Bremerton Commissioners recently by marina consultant Bob Wise.

Wise, of Marsh Andersen LLC of Bainbridge Island, told commissioners that he thought they should extend the Bremerton Marina’s offer of a free year with a paid year for another year.

“We took very dramatic action in 2013, and I think we need to take additional action in 2015, to basically finish the project,” Wise said.

Wise referred to the offer made to boaters that allowed them to pay for a month of moorage and get the next month free, so long as they agreed to stay in the marina on a permanent basis for two years.

That action came in mid-2013 as a way to fill the Bremerton Marina with permanent boaters which the marina had struggled with. There are 221 slips for permanent tenants and 113 are occupied.

Following an expensive rebuild at a cost of $840,000 in 2013, the marina seemed to attract overnight visitors, but not boaters who stayed for months.

With the two-for-one offer, the marina added 30 permanent tenants. But with the deal ending next summer, Wise said he thought it should be extended again, but only to new tenants.

The relaunch of the offer will coincide with the Seattle Boat Show which runs from Jan. 22 to Feb. 1.

“It’s the premier boat show in the area,” Wise told commissioners. “Attendance is usually around 50,000.”

The Port of Bremerton hosts a booth at the show and port staff will be on hand this year to sign up new tenants for the two for one offer. Wise said he wouldn’t be surprised if the marina fills all of its permanent moorage slips during the show.

“I’m stepping out on a limb here,” Wise said. “But we want to completely sell out the marina for the upcoming boating year.”

Wise said he wasn’t certain how many of the boaters who took the two-for-one offer the first time around will stay, once they begin to pay full price in July 2015. But he said his overall feeling is that those tenants are impressed with the facilities and he thinks there will be a high retention rate.

According to Wise, who has been under contract with the port to market the Bremerton Marina for more than 18 months, revenue at the marina is up 50 percent from 2012. He anticipates the port will have revenues from the Bremerton Marina of half-a-million dollars in 2014.

And he said he thinks the marina will top $800,000 by 2017 with a near 100 percent occupancy and all tenants paying full price by then.

All moorage at the port is based on the length of the boats. Typical would be $345 a month for a 36-foot boat.

To date, the port has paid Wise $77,000 for his 20 months of work.

Commissioners seemed to agree with Wise’s plan to extend the two-for-one offer.

“I’d like to see us be aggressive and fill it up,” said Roger Zabinski, port commission president. “Empty slips don’t build us any revenue.”

 

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